Privacy and Cookie Policy - Centroflora Group
Last updated: 06/2025
1. What data we collect
We collect personal data either provided directly by you or automatically generated during your browsing, such as:
- Contact information (name, email, phone number) submitted through forms;
- Browsing data (IP address, browser type, time spent, pages visited);
- User preferences registered through cookies;
- Other data voluntarily shared in interactions with our website.
2. How we use your data
Your data is processed for the following purposes:
- Responding to inquiries or contact requests;
- Providing information about our products, services, and events;
- Complying with legal and regulatory obligations;
- Improving your website experience based on your preferences and behavior;
- Conducting statistical and performance analysis (via cookies and third-party tools);
- Sending institutional or promotional communications, when authorized.
3. Legal bases for processing
We process your personal data based on the following legal grounds under the LGPD:
- Your consent;
- Performance of a contract or pre-contractual procedures;
- Compliance with legal or regulatory obligations;
- Legitimate interests, where applicable and in accordance with your rights.
4. Data sharing
We may share your personal data with third parties in the following situations:
- IT service providers and hosting platforms;
- Marketing and communication partners, when authorized;
- Government authorities, to comply with legal or regulatory obligations;
- Analytics tools such as Google Analytics, for statistical purposes.
In all cases, we require our partners to apply proper security and privacy standards.
5. Use of cookies
We use cookies to enhance site performance, remember your preferences, collect browsing data, and offer relevant content.
The types of cookies we use include:
- Essential cookies: necessary for the basic functioning of the website;
- Performance cookies: help us understand site usage;
- Functionality cookies: store your user preferences;
- Third-party cookies: such as Google Analytics, for behavioral analysis.
You can manage or disable cookies in your browser settings. However, disabling cookies may impact certain features and functionality of the website.
6. Data retention and security
We retain personal data only for as long as necessary to fulfill the purposes described or as required by law.
We apply technical and organizational security measures to protect your data from unauthorized access, disclosure, alteration, or destruction.
7. Your rights as a data subject
Under the LGPD, you have the right to:
- Confirm whether we process your data;
- Access your personal data;
- Request correction of incomplete, inaccurate, or outdated data;
- Request anonymization, blocking, or deletion of unnecessary or excessive data;
- Request data portability to another provider;
- Withdraw your consent, when applicable;
- Request deletion of data processed based on consent;
- Obtain information about data sharing practices.
8. How to exercise your rights
To exercise your rights or ask any questions about this policy, please contact our Data Protection Officer (DPO) at:
9. Policy updates
We may update this Privacy Policy from time to time to reflect changes in the law or our business practices.
The date of the latest update will always be indicated at the top of the document. We encourage you to review it regularly.
10. Ethical commitment and responsible data use
Centroflora Group is committed to the ethical use of personal data. We do not:
- Engage in discriminatory practices;
- Sell your personal data;
- Send unsolicited communications without a valid legal basis.
By continuing to use our website, you agree to this Privacy and Cookie Policy.
